See, Believe, Explain, Achieve

I just finished listening to Arnold Schwarzenegger’s new book, Be Useful: Seven Tools for Life. As well as being thoroughly entertaining, because it is full of great stories from his life that Schwarzenegger reads himself, the book is genuinely useful.…
S03E06 – Competence Before Confidence Especially With Peter Goers

In the 80s it was “fake it ’til you’ve made it” but David Olney argues start with competence and confidence will follow. Steve notes that’s a great way to approach an interview with Peter Goers on ABC Adelaide. In this…
The Genesis of “The High Table”: A Journey into Meaningful Community Building at Talked About Marketing

David Olney and I, inspired by thinkers like Owen Eastwood, Mark Schaeffer, and Charles Vogl, have launched an experiment in community building named “The High Table.” The project draws its ethos from our podcast, Talking About Marketing, and aims to…
S03E05 – Social Media And The Shareworthy Case Of Digital Fatigue

Social media has long been the place where we’ve been trained to share the little moments, large moments, aspirational moments, and fake moments of our lives and businesses, but have we had too much of a good thing? In this…
Adopt An Action Orientation: Better Now Than Later

Something stopped me dead during my yoga practice last week and it impressed upon me the need for all of us to adopt an action orientation now rather than later. It was this quote from this segment, Aussies failing to…
Blogging For Professional Development: Just What The GP Of Marketing Ordered

Since 2005, I have been advocating for the use of blogging for professional development and now I’m also adding podcasting to that prescription, in the hope of encouraging you to follow suit. Since David Olney joined me at Talked About…
S03E04 – A Perfect Day With Barbie And A Green Carnation

We return to lighter topics this episode, with Barbie’s saturation in perfection and Oscar Wilde’s clever marketing ploy; with a dash of David Sandler pain. In this fourth episode of the third series of Talking About Marketing, we start with…
S03E03 – Misery, Tragedy, And Community

The “darker” emotional states of misery and tragedy are explored this episode because we have much to learn from them, but we do lighten things up with a solid dash of community. In this third episode of the third series…
Confidence Or Competence? What Comes First For Publicly Promoting Your Brand?

Working out how to empower people always involves building up both their confidence and competence, but deciding on which one to develop first is not always easy. I experienced the juggling act of increasing both my competence and confidence when…
S03E02 – You Never Start From Zero

Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and mentors, which means you never start from zero. In this second episode of the third series of Talking About Marketing,…
