Steve Davis
Anxious About Decision Making? You Never Start From Zero
One of the things David Olney has brought to Talked About Marketing planning days, is an important concept that dilutes anxiety around decision making, known as the term, You Never Start From Zero. This has been something David has been…
What’s The Point In Belonging To The Brand?
In this era of companies letting staff go impersonally by SMS or email, it’s hard to find arguments to support the virtue of belonging to the brand. Why should you pour your heart and soul into a business if the…
S03E01 – How To Write Copy That Sells
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book that breaks down the process step-by-step. In this first episode of the third series of Talking About Marketing, we turn…
X Usurps Twitter – The Bird Has Flown
One wonders if The Beatles were being prophetic when singing the following lines from Norwegian Wood: And when I awoke I was aloneThis bird had flownSo I lit a fireIsn’t it good Norwegian wood? To be fair, I am not…
S02E09 – Understanding The Meganet
How much does AI really understand? How much have we made ourselves its slave through our social media usage? And what does this mean for our marketing efforts? In this final episode of the second series of Talking About Marketing,…
Do You Do Authentic Marketing?
What is the difference between authentic marketing and superficial marketing? Authentic marketing uses care as its true north. That means care for its clients and potential clients. And authentic marketing demonstrates that care by having a sustainable routine of sharing…
S02E08 – The 49 Rules
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to seek the power of the future yes It’s one thing to be good at marketing. In marketing, you choose the…
Turn Heads With Some Punk Rock Marketing For Your Business
If your marketing is more Cliff Richard rather than Sid Vicious, it might be time to employ some punk rock marketing to turn some heads. This idea struck me while putting together the latest episode of The Adelaide Show Podcast,…
S02E07 – New Better Best
With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and novel, how do tried-and-true businesses survive and thrive? Continuing on from our discussion in episode 6, The lost art of…
Coke Adds Life To AI – Well, At Least A Little Fizz
Coca Cola has released a commercial that builds upon Andy Warhol’s famous painting of a Coke bottle and then hurls it throughout historical and contemporary masterpieces within an art gallery. Unlike the disastrously spooky generic beer ad released this year…