Steve Davis
Do You Do Authentic Marketing?
What is the difference between authentic marketing and superficial marketing? Authentic marketing uses care as its true north. That means care for its clients and potential clients. And authentic marketing demonstrates that care by having a sustainable routine of sharing…
S02E08 – The 49 Rules
If you find yourself pitching and presenting even when you are sceptical a sale will result, it is time to seek the power of the future yes It’s one thing to be good at marketing. In marketing, you choose the…
Turn Heads With Some Punk Rock Marketing For Your Business
If your marketing is more Cliff Richard rather than Sid Vicious, it might be time to employ some punk rock marketing to turn some heads. This idea struck me while putting together the latest episode of The Adelaide Show Podcast,…
S02E07 – New Better Best
With news and events sites like Glam Adelaide and CityMag feeding us a fare of headlines spruiking the new and novel, how do tried-and-true businesses survive and thrive? Continuing on from our discussion in episode 6, The lost art of…
Coke Adds Life To AI – Well, At Least A Little Fizz
Coca Cola has released a commercial that builds upon Andy Warhol’s famous painting of a Coke bottle and then hurls it throughout historical and contemporary masterpieces within an art gallery. Unlike the disastrously spooky generic beer ad released this year…
S02E06 – The Lost Art Of Delayed Gratification
How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded? It’s hard to be novel and the star of the show these days, for any…
Do We Need To Foster Delayed Gratification In Our Customers? We’ll Reveal Our Thoughts At The End Of This Article
Have you noticed customers becoming more easily distracted, more prone to boredom, more likely to not see things through? It’s not just them. It’s all of us. This has been brought to the surface by our reading of Dopamine Nation…
S02E05 – The Road Less Stupid
To succeed in business we don’t need to do clever things, we just need to do less dumb things Why do smart people do dumb things? This is the question posed by author Keith Cunningham and discussed by David and…
S02E04 – The Founder’s Dilemma
Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and ability to do what they do If you’re a founder (or you work for one), you will find this episode…
The Discipline Of Perception: Smart Marketing Strives To See Things As “They” See Them
Conversation with a small gathering of friends over the long weekend has cascaded into a reflection on the discipline of perception in marketing, which means taking seriously the challenge of seeing the world (and your products/services) as your customers and…