Steve Davis
S01E04 – Writing Without BS
I have made this longer than usual because I have not had time to make it shorter In this episode of Talking About Marketing, we discuss how to be clearer and more engaging in our communication; in short, writing without…
The Kytons Bakery Story – A Small Business Profile On FIVEaa
Could you work with your spouse or partner in the same business for 20+ years? Darren and Sharon Sutton have, and they seem to thrive at it. I was on Adelaide’s FIVEaa last weekend, with Richard Pascoe, and I shared…
Should Small Business Be Resigned To The Great Resignation Or Follow Suit?
On Adelaide’s FIVEaa with Richard Pascoe on the weekend, I took my cue for my small business segment from recent coverage of “the great resignation”; the reported surge in people leaving or changing jobs in the wake of Covid 19…
S01E03 – The Planning Fallacy
The secret to planning well is to understand that planning does not come naturally; being an expert in one field does not mean we have expertise in planning In this episode of Talking About Marketing, we ask, why planning often…
S01E02 – Why answer people’s questions? (Inbound vs outbound)
The only ‘trick’ in content marketing is that the content needs to help your ideal customers In this episode of Talking About Marketing, we ask, why answer people’s questions? As you’ll hear in the discussion, there are compelling reasons for…
S01E01 – Finding Your Story To Tell
Revisiting “storytelling” for marketers In this first episode of Talking About Marketing, we cover storytelling by doing a dive into some academic literature to see if we can give you some handy starting points for refreshing your content marketing. For…
S01E00 – Welcome to Talking About Marketing
The test episode of the podcast This is a test file for our new Talking About Marketing podcast launching September 6, 2022. We hope you’ll find this helpful if you’re wanting to thrive as a business owner or as a…
Tuning The Social Side Of Radio: Notes from the South Australian Community Broadcasters Association Conference
Radio is a medium where magic happens and then it’s gone, which is why I was asked to speak at the SA Community Broadcasters Association state conference about the social side of radio; the other dimension where social media can…
3 Alarming Emails Small Business Website Owners Get – And What To Do About Them
In recent weeks, there have been three alarming emails that small business website owners have been receiving and, thankfully, forwarding to us for guidance. They involve the following issues: SSL certificates being down Time running out for claiming your .au…
Storytelling structures for tourism marketing
Today began with a pleasant trip to Goolwa planned, where I was to deliver a workshop on storytelling structures for tourism marketing for Business Alexandrina and the Tourism Industry Council SA. I’d been anxiously looking forward to this presentation because…