Steve Davis
A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf
I’ve always understood marketing to be an enterprise in which humans provide value to other humans but over summer, I’ve had this core belief formalised and activated by Mark Shaefer’s book, Marketing Rebellion, and Marcus Sheridan’s book, They Ask You…
New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside
With a New Year and new marketing plan in the future for most of us, we could take inspiration from David Olney’s latest post, even though he aimed it at the personal level. Now that I have completed my Master…
A Marketer’s Christmas Message Written With Chat GPT
Here’s a marketer’s Christmas message for you, at the end of 2023, co-written by the AI engine known as Chat GPT. But before we read that rather blunt and non-festive message, we have a little surprise for you to pick…
S01E09 – Words To Make The World Do Your Bidding
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under your spell? In the Principles section, David explains how author, Blair Warren, has compiled a list of 27 words that…
S01E08 – Strategic Alignment And Customer Obsession
Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers. That’s why, smart speakers and authors like…
Y Natural: The Inner Beauty Of Buying Local When You Say You Will
There is a resigned sadness among many small business owners like Barbara Gare from Y Natural, when they hear friends say they believe in buying local but don’t actually follow through. As small business owners and leaders we are right…
Answering People’s Questions: A Fundamental Part Of Effective Inbound Marketing
Many business owners and leaders have heard of inbound marketing but defining it, or implementing it, seems to be an elusive skill. At least, not without spending a lot of money on automated customer capture technology! But it doesn’t have…
S01E07 – Be Useful, Grateful, And Valuable
Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised David and Steve by inserting the word “grateful” into his mantra that we should approach networking, relationships, and business, with…
S01E06 – To Sell Is Human
You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In fact, most of us feel darn right uncomfortable at the thought of “working someone” so you can get them where…
Learn More By Expecting Things To Be Harder
We can learn more by expecting things to be harder, according to Oxford professor of mathematics, Marcus du Sautoy, which is one of two small insights I shared on my regular small business segment with Richard Pascoe on FIVEaa last…