Steve Davis
S01E01 – Finding Your Story To Tell
Revisiting “storytelling” for marketers In this first episode of Talking About Marketing, we cover storytelling by doing a dive into some academic literature to see if we can give you some handy starting points for refreshing your content marketing. For…
S01E00 – Welcome to Talking About Marketing
The test episode of the podcast This is a test file for our new Talking About Marketing podcast launching September 6, 2022. We hope you’ll find this helpful if you’re wanting to thrive as a business owner or as a…
Tuning The Social Side Of Radio: Notes from the South Australian Community Broadcasters Association Conference
Radio is a medium where magic happens and then it’s gone, which is why I was asked to speak at the SA Community Broadcasters Association state conference about the social side of radio; the other dimension where social media can…
3 Alarming Emails Small Business Website Owners Get – And What To Do About Them
In recent weeks, there have been three alarming emails that small business website owners have been receiving and, thankfully, forwarding to us for guidance. They involve the following issues: SSL certificates being down Time running out for claiming your .au…
Storytelling structures for tourism marketing
Today began with a pleasant trip to Goolwa planned, where I was to deliver a workshop on storytelling structures for tourism marketing for Business Alexandrina and the Tourism Industry Council SA. I’d been anxiously looking forward to this presentation because…
Give your brand a free throw with these branding exercises
When it comes to branding exercises, I derive much inspiration from top-scoring NBA basketball player, Rick Barry, who was ridiculed for his unorthodox underarm technique when taking free throws, despite having double the accuracy of his fellow players. To be…
Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom
Whether you’re a tourist ready to explore South Australia or an operator working in the South Australian tourism sector, staff and volunteers in our Visitor Information Centres have pearls of wisdom to help you discover our great state’s treasures. These…
Is your website a dog’s breakfast? Great, now throw Google an SEO bone
A dog’s breakfast is meant to mean something messy and disorganised but if you use it to mean you’re feeding your happy dog, then it can be a great description for an effective website that’s ready to enable you to…
Russian warship go f*ck yourself: Should your brand take a stand during war?
It’s a luxurious question for marketers here in Australia and other parts of the West, should your brand take a stand during war? For businesses, workers, and families in Ukraine, they have immediate survival needs top of mind and no…
A marketer’s search for meaning: Time to decide what’s important
As I emerge from a self-imposed “holiday” from social media and a summer of fruitful reading, I am wrestling with a challenge that could be termed as a marketer’s search for meaning. With many parts of our society in shreds…