Steve Davis
7 quick wins for small business cybersecurity: How to keep your website, passwords, and email secure
Small businesses are the target of 43% of all cybercrimes, and that number is increasing, which is why I’ve put together this article of small business cybersecurity quick wins. The field of operations is vast, when it comes to battening…
3 insights and a diagram from the SA Business Conference 2021 in Gawler
When you go to an event like the SA Business Conference, organised by the Gawler Business Development Group, you usually expect to come away with at least one insight to help your business but I came away with at least…
A hat-trick of business and marketing insights from cricket
Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km I am referring to some business and marketing insights gleaned from my experience playing a Virtual Reality cricket game called The…
Who moved my Facebook?
Facebook’s blunt blocking of any Business Pages that loosely might be characterised as “news sites” has caused a stir within some sections of the Facebook community and wreaked havoc upon businesses whose marketing communication was all based on Facebook. It’s…
But it’s not Google: Will Bing cover the gap if and when we lost THAT search engine?
A few clients have asked us whether or not they should be worried by Google’s threat to remove Google Search from Australia if the government introduces its News Media Bargaining Code. Under the code, Google would need to pay news…
Nasty, brutish, and fast: The truth about ecommerce
There’s no doubt that if you’re considering online sales as part of your business strategy, the truth about ecommerce in this era of Amazon, echoes the famous saying by Thomas Hobbes about life in nature being nasty, brutish, and short.…
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific audiences they sell to and the more specific you can…
Kindness in business: A pathway to profit and happiness
Is there room for kindness in business? At a time when many of are carrying an even greater burden of underlying stress than usual, due to Covid-19 restrictions and uncertainty, the answer is a resounding yes! In fact, without kindness,…
To blog or not to blog? Consider the 9 benefits of blogging before you answer
To blog or not to blog is not really a question for anyone in business who wants to grow and expand their influence, especially when they consider the 9 benefits of blogging. Quite frankly, the act of blogging is as…
The most effective small business marketing activity is doing nothing
When is “doing nothing” the most effective small business marketing activity? Simple. When we can’t honestly measure the effectiveness of the things we are doing. There are so many things we do, or feel we should be doing, to market…