Steve Davis
Reboot your business by rebooting yourself for 2022: Reflections from a day at the cricket
As the 2021 Christmas season approaches (quickly), I am writing this short reflection about how it’s possible and why it’s important to reboot your business by rebooting yourself for 2022. I’ve noticed more fatigue among clients this December than I…
Hallelujah: New resources to boost online security for small business
When I mention online security for small business I do note that many, many business people’s eyes just glaze over. I get it. It can be a dry topic and one in which pedlars of solutions ramp up the rhetoric…
Customer Service Marketing in a time of Covid
The term, Customer Service Marketing, compels us to pay close attention to that part of the customer journey when the brand and the customer interact and/or transact. This is what we might call the “pointy end” of a marketing strategy…
7 quick wins for small business cybersecurity: How to keep your website, passwords, and email secure
Small businesses are the target of 43% of all cybercrimes, and that number is increasing, which is why I’ve put together this article of small business cybersecurity quick wins. The field of operations is vast, when it comes to battening…
3 insights and a diagram from the SA Business Conference 2021 in Gawler
When you go to an event like the SA Business Conference, organised by the Gawler Business Development Group, you usually expect to come away with at least one insight to help your business but I came away with at least…
A hat-trick of business and marketing insights from cricket
Inspiration can strike us anywhere and in my case it came hurtling towards me at speeds of 135 km I am referring to some business and marketing insights gleaned from my experience playing a Virtual Reality cricket game called The…
Who moved my Facebook?
Facebook’s blunt blocking of any Business Pages that loosely might be characterised as “news sites” has caused a stir within some sections of the Facebook community and wreaked havoc upon businesses whose marketing communication was all based on Facebook. It’s…
But it’s not Google: Will Bing cover the gap if and when we lost THAT search engine?
A few clients have asked us whether or not they should be worried by Google’s threat to remove Google Search from Australia if the government introduces its News Media Bargaining Code. Under the code, Google would need to pay news…
Nasty, brutish, and fast: The truth about ecommerce
There’s no doubt that if you’re considering online sales as part of your business strategy, the truth about ecommerce in this era of Amazon, echoes the famous saying by Thomas Hobbes about life in nature being nasty, brutish, and short.…
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific audiences they sell to and the more specific you can…