Steve Davis
But it’s not Google: Will Bing cover the gap if and when we lost THAT search engine?
A few clients have asked us whether or not they should be worried by Google’s threat to remove Google Search from Australia if the government introduces its News Media Bargaining Code. Under the code, Google would need to pay news…
Nasty, brutish, and fast: The truth about ecommerce
There’s no doubt that if you’re considering online sales as part of your business strategy, the truth about ecommerce in this era of Amazon, echoes the famous saying by Thomas Hobbes about life in nature being nasty, brutish, and short.…
8 essential marketing research steps every digital strategy needs
This may seem obvious but everybody should start with these marketing research steps before developing their digital strategy. However, it’s surprising how many people don’t. Most businesses will have specific audiences they sell to and the more specific you can…
Kindness in business: A pathway to profit and happiness
Is there room for kindness in business? At a time when many of are carrying an even greater burden of underlying stress than usual, due to Covid-19 restrictions and uncertainty, the answer is a resounding yes! In fact, without kindness,…
To blog or not to blog? Consider the 9 benefits of blogging before you answer
To blog or not to blog is not really a question for anyone in business who wants to grow and expand their influence, especially when they consider the 9 benefits of blogging. Quite frankly, the act of blogging is as…
The most effective small business marketing activity is doing nothing
When is “doing nothing” the most effective small business marketing activity? Simple. When we can’t honestly measure the effectiveness of the things we are doing. There are so many things we do, or feel we should be doing, to market…
How to humblebrag on LinkedIn like a pro – if you want to
LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to think what volume jump there’s been in the use of the humblebrag on LinkedIn because I’ve seen more than my…
Talked About Marketing turns one year old
A quick reflection today on how fast life slips by. To think that Talked About Marketing turns one today, blows my mind a little, because I can still picture everyone at the Mercury Cinema for the launch. For someone like…
How to avoid making kneejerk marketing decisions amid Covid-19 disruptions
Tonight, I despair the small business owners being lured by huckster tricks into making kneejerk marketing decisions to do a new course, buy new tech gear, or engage that shiny new social media tool that will “do it all for…
Better smartphone photos and video for small business
For many years, I’ve been running workshops helping small business people use their smartphone cameras to take better photos and video and this post covers some of the main points I cover. In essence, there are a few key things…