Steve Davis
3 Alarming Emails Small Business Website Owners Get – And What To Do About Them
In recent weeks, there have been three alarming emails that small business website owners have been receiving and, thankfully, forwarding to us for guidance. They involve the following issues: SSL certificates being down Time running out for claiming your .au…
Storytelling structures for tourism marketing
Today began with a pleasant trip to Goolwa planned, where I was to deliver a workshop on storytelling structures for tourism marketing for Business Alexandrina and the Tourism Industry Council SA. I’d been anxiously looking forward to this presentation because…
Give your brand a free throw with these branding exercises
When it comes to branding exercises, I derive much inspiration from top-scoring NBA basketball player, Rick Barry, who was ridiculed for his unorthodox underarm technique when taking free throws, despite having double the accuracy of his fellow players. To be…
Want to discover South Australian tourism treasures? Start with Visitor Information Centres’ pearls of wisdom
Whether you’re a tourist ready to explore South Australia or an operator working in the South Australian tourism sector, staff and volunteers in our Visitor Information Centres have pearls of wisdom to help you discover our great state’s treasures. These…
Is your website a dog’s breakfast? Great, now throw Google an SEO bone
A dog’s breakfast is meant to mean something messy and disorganised but if you use it to mean you’re feeding your happy dog, then it can be a great description for an effective website that’s ready to enable you to…
Russian warship go f*ck yourself: Should your brand take a stand during war?
It’s a luxurious question for marketers here in Australia and other parts of the West, should your brand take a stand during war? For businesses, workers, and families in Ukraine, they have immediate survival needs top of mind and no…
A marketer’s search for meaning: Time to decide what’s important
As I emerge from a self-imposed “holiday” from social media and a summer of fruitful reading, I am wrestling with a challenge that could be termed as a marketer’s search for meaning. With many parts of our society in shreds…
Reboot your business by rebooting yourself for 2022: Reflections from a day at the cricket
As the 2021 Christmas season approaches (quickly), I am writing this short reflection about how it’s possible and why it’s important to reboot your business by rebooting yourself for 2022. I’ve noticed more fatigue among clients this December than I…
Hallelujah: New resources to boost online security for small business
When I mention online security for small business I do note that many, many business people’s eyes just glaze over. I get it. It can be a dry topic and one in which pedlars of solutions ramp up the rhetoric…
Customer Service Marketing in a time of Covid
The term, Customer Service Marketing, compels us to pay close attention to that part of the customer journey when the brand and the customer interact and/or transact. This is what we might call the “pointy end” of a marketing strategy…