How to humblebrag on LinkedIn like a pro – if you want to

LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to think what volume jump there’s been in the use of the humblebrag on LinkedIn because I’ve seen more than my…
Talked About Marketing turns one year old

A quick reflection today on how fast life slips by. To think that Talked About Marketing turns one today, blows my mind a little, because I can still picture everyone at the Mercury Cinema for the launch. For someone like…
How to avoid making kneejerk marketing decisions amid Covid-19 disruptions

Tonight, I despair the small business owners being lured by huckster tricks into making kneejerk marketing decisions to do a new course, buy new tech gear, or engage that shiny new social media tool that will “do it all for…
Better smartphone photos and video for small business

For many years, I’ve been running workshops helping small business people use their smartphone cameras to take better photos and video and this post covers some of the main points I cover. In essence, there are a few key things…
SMART goals lead to smarter marketing

I almost didn’t write a post about SMART goals for marketing because the term has been around for a long time and some readers will dismiss it, thinking, I’ve heard all of this before. However, that’s exactly why I think…
Exposing yourself to social media marketing

There were a number of themes developed during my social media marketing workshop with members of the Australian Institute of Professional Photography SA branch last week, that might be worth tucking into an album for future reference. They centered around…
Raising a finger to empathy in business: Marketing lessons from Ceduna and Kangaroo Island

This will be one of the shortest blogs I’ve ever written because it is about an observation from my recent road trip about the importance of empathy in business. The two elements that prompted this reflection were the series of…
My Why, my Why, my kingdom for a Why: How you can unlock drive and clarity with Simon Sinek’s Start With Why process

The Start With Why process is not new but like many insights that require work, it often gets lumped in the Important but not Urgent category to be worked on tomorrow and, of course, that tomorrow never comes. So in…
In praise of podcasts for professional development: No, hear me out!

One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment…
Does the world need more marketing content? Yes, and no.

Does the world need more marketing content? Do I really need to write another blog? Why should I bother creating another podcast episode? I hate to break it to that little voice inside our heads, the one that really enjoys…
