Steve Davis
My Why, my Why, my kingdom for a Why: How you can unlock drive and clarity with Simon Sinek’s Start With Why process
The Start With Why process is not new but like many insights that require work, it often gets lumped in the Important but not Urgent category to be worked on tomorrow and, of course, that tomorrow never comes. So in…
In praise of podcasts for professional development: No, hear me out!
One of the most efficient, enriching, and entertaining ways of using commute time or exercise time is to make sure you double up your activity by listening to podcasts for professional development at the same time. Imagine for a moment…
Does the world need more marketing content? Yes, and no.
Does the world need more marketing content? Do I really need to write another blog? Why should I bother creating another podcast episode? I hate to break it to that little voice inside our heads, the one that really enjoys…
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and…
The basics of SEO: Google is not a mind reader (yet)
UPDATE: As of June 2026, the web has embraced GEO (Generative Engine Optimisation), which means preparing your content to help AI search tools find, understand, and cite it. Our GEO Ready page has more background. As does this podcast episode:…
People aren’t stupid: The case for authentic empathy in marketing
If people are failing to buy from you or stay with you, the first thing to check is how well you’ve embraced empathy in marketing. But what has “the ability to understand and share the feelings of another” got to…
Social media audit, marketing review, and other monthiversary business hacks
It’s the fourth monthiversary of Talked About Marketing and I’ve taken the opportunity to reflect on my business, undertake both a social media audit and a marketing review, and as a result of this I’m writing to urge you to…
Is your business mission inspiring? Apollo program insights to fly your employees to the Moon
When setting a business mission, a little inspiration from former US President, John F Kennedy, can’t hurt. Try emulating this paraphrased version of his famous 1962 speech at your next team planning session: We choose to go to the Moon…
How Google undermined my business ethics and led me to write a fake online review
Business ethics is a term that stirs passions in the hearts of some business people while leaving others staring blankly. And, sadly, business ethics is a topic that has become an endangered species in some quarters of the business community,…
Queen’s Birthday Honours and the value of your passion project
The Queen’s Birthday Honours List, announced yesterday, is a timely reminder of the value of finding your passion project, which is not advice you often hear from people in sales and marketing. A glance through the 2019 honours list shows…