Steve Davis
S01E08 – Strategic Alignment And Customer Obsession
Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers. That’s why, smart speakers and authors like…
Y Natural: The Inner Beauty Of Buying Local When You Say You Will
There is a resigned sadness among many small business owners like Barbara Gare from Y Natural, when they hear friends say they believe in buying local but don’t actually follow through. As small business owners and leaders we are right…
Answering People’s Questions: A Fundamental Part Of Effective Inbound Marketing
Many business owners and leaders have heard of inbound marketing but defining it, or implementing it, seems to be an elusive skill. At least, not without spending a lot of money on automated customer capture technology! But it doesn’t have…
S01E07 – Be Useful, Grateful, And Valuable
Distilling insights from Joe Polish’s What’s In It For Them Joe Polish is a highly capable marketer, but he surprised David and Steve by inserting the word “grateful” into his mantra that we should approach networking, relationships, and business, with…
S01E06 – To Sell Is Human
You can’t just sell to people, you need to build a relationship with them Not everybody feels comfortable “selling”. In fact, most of us feel darn right uncomfortable at the thought of “working someone” so you can get them where…
Learn More By Expecting Things To Be Harder
We can learn more by expecting things to be harder, according to Oxford professor of mathematics, Marcus du Sautoy, which is one of two small insights I shared on my regular small business segment with Richard Pascoe on FIVEaa last…
S01E05 – Burn Social Media Down
There are times you simply need to destroy what exists in order to replace it with something better We go back to 2015 to start this episode of Talking About Marketing, in which we consider whether we should burn social…
Shake Dark Thoughts Affecting Your Productivity With This Hack From Stoicism
I’ve got a helpful hack for small business owners today that I shared recently on our Talking About Marketing Podcast, and again on Adelaide’s FIVEaa with Richard Pascoe. But it’s not what you call a traditional business hack. I was…
S01E04 – Writing Without BS
I have made this longer than usual because I have not had time to make it shorter In this episode of Talking About Marketing, we discuss how to be clearer and more engaging in our communication; in short, writing without…
The Kytons Bakery Story – A Small Business Profile On FIVEaa
Could you work with your spouse or partner in the same business for 20+ years? Darren and Sharon Sutton have, and they seem to thrive at it. I was on Adelaide’s FIVEaa last weekend, with Richard Pascoe, and I shared…