Steve Davis
If Website Analytics Is King, Your Small Business Knowledge Is Parliament
This is a short reflection to add some nuance to claims people make that website analytics is king. Frankly, it isn’t. Your Google Analytics or web analytics data is very useful and worthy of the pomp and ceremony one usually…
We’ll Soon Configure Google Analytics 4 For You. Wait, What?
If we helped you configure Google Analytics on your website during the past 15 years, you might be surprised to learn that the company is changing from version 3 to version 4, known as GA4, as of July 1, 2023.…
A Question For Marketers: Why Do We Need To Belong To A Community?
We’ve noticed all the makings of “community” within the hundreds of business owners and managers who are clients (and friends) of Talked About Marketing, which has our reflecting on why humans need to belong to a community. You’ll be hearing…
A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf
I’ve always understood marketing to be an enterprise in which humans provide value to other humans but over summer, I’ve had this core belief formalised and activated by Mark Shaefer’s book, Marketing Rebellion, and Marcus Sheridan’s book, They Ask You…
New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside
With a New Year and new marketing plan in the future for most of us, we could take inspiration from David Olney’s latest post, even though he aimed it at the personal level. Now that I have completed my Master…
A Marketer’s Christmas Message Written With Chat GPT
Here’s a marketer’s Christmas message for you, at the end of 2023, co-written by the AI engine known as Chat GPT. But before we read that rather blunt and non-festive message, we have a little surprise for you to pick…
S01E09 – Words To Make The World Do Your Bidding
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under your spell? In the Principles section, David explains how author, Blair Warren, has compiled a list of 27 words that…
S01E08 – Strategic Alignment And Customer Obsession
Empowered employees are the secret to success All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers. That’s why, smart speakers and authors like…
Y Natural: The Inner Beauty Of Buying Local When You Say You Will
There is a resigned sadness among many small business owners like Barbara Gare from Y Natural, when they hear friends say they believe in buying local but don’t actually follow through. As small business owners and leaders we are right…
Answering People’s Questions: A Fundamental Part Of Effective Inbound Marketing
Many business owners and leaders have heard of inbound marketing but defining it, or implementing it, seems to be an elusive skill. At least, not without spending a lot of money on automated customer capture technology! But it doesn’t have…