Steve Davis
Embrace Digital Distrust: It Might Save Your Business, Money, And Privacy
One of the nicest and most humane things we can teach others is to embrace digital distrust. As happens when you tap into a zeitgeist, this term came to me after my daughter was tricked into handing over her Instagram…
S02E02 – Belonging To The Brand
Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any club that would have you as a member, which is why this episode might make some uncomfortable and challenging listening,…
S02E01 – Saying No To Pulling The Wool Over People’s Eyes
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the Marketing Rebellion book by Mark Schaeffer, we are all reminded that we control only a small slither of our branding…
If Website Analytics Is King, Your Small Business Knowledge Is Parliament
This is a short reflection to add some nuance to claims people make that website analytics is king. Frankly, it isn’t. Your Google Analytics or web analytics data is very useful and worthy of the pomp and ceremony one usually…
We’ll Soon Configure Google Analytics 4 For You. Wait, What?
If we helped you configure Google Analytics on your website during the past 15 years, you might be surprised to learn that the company is changing from version 3 to version 4, known as GA4, as of July 1, 2023.…
A Question For Marketers: Why Do We Need To Belong To A Community?
We’ve noticed all the makings of “community” within the hundreds of business owners and managers who are clients (and friends) of Talked About Marketing, which has our reflecting on why humans need to belong to a community. You’ll be hearing…
A Short Open Letter To Our Clients: The Marketing Rebellion Demands Turning Over A New Leaf
I’ve always understood marketing to be an enterprise in which humans provide value to other humans but over summer, I’ve had this core belief formalised and activated by Mark Shaefer’s book, Marketing Rebellion, and Marcus Sheridan’s book, They Ask You…
New Year, New Marketing Plan: Why You Should Structure Your Vision Like A Terraced Hillside
With a New Year and new marketing plan in the future for most of us, we could take inspiration from David Olney’s latest post, even though he aimed it at the personal level. Now that I have completed my Master…
A Marketer’s Christmas Message Written With Chat GPT
Here’s a marketer’s Christmas message for you, at the end of 2023, co-written by the AI engine known as Chat GPT. But before we read that rather blunt and non-festive message, we have a little surprise for you to pick…
S01E09 – Words To Make The World Do Your Bidding
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under your spell? In the Principles section, David explains how author, Blair Warren, has compiled a list of 27 words that…