Steve Davis
S02E06 – The Lost Art Of Delayed Gratification
How do you get through to your customers and potential customers in this era when pleasure is not only expected but still leaves them jaded? It’s hard to be novel and the star of the show these days, for any…
Do We Need To Foster Delayed Gratification In Our Customers? We’ll Reveal Our Thoughts At The End Of This Article
Have you noticed customers becoming more easily distracted, more prone to boredom, more likely to not see things through? It’s not just them. It’s all of us. This has been brought to the surface by our reading of Dopamine Nation…
S02E05 – The Road Less Stupid
To succeed in business we don’t need to do clever things, we just need to do less dumb things Why do smart people do dumb things? This is the question posed by author Keith Cunningham and discussed by David and…
S02E04 – The Founder’s Dilemma
Exploring the gap between a leaders’ vision of what their teams should be doing and their teams’ understanding of and ability to do what they do If you’re a founder (or you work for one), you will find this episode…
The Discipline Of Perception: Smart Marketing Strives To See Things As “They” See Them
Conversation with a small gathering of friends over the long weekend has cascaded into a reflection on the discipline of perception in marketing, which means taking seriously the challenge of seeing the world (and your products/services) as your customers and…
S02E03 – Which Sunglasses Would Heroes Wear?
Is being the hero leading your business really a solo role? We do tend to think of heroes as solo champions who save the world. But no hero (or business leader) is an island. Even the iconic hero, Superman, relied…
The Founder’s Dilemma: Building your business without blunting your people
During my years of working as a consultant, I have regularly discerned a gap between leaders’ vision of what their teams should be doing and their teams’ understanding of and ability to do what they do. This is something I…
Embrace Digital Distrust: It Might Save Your Business, Money, And Privacy
One of the nicest and most humane things we can teach others is to embrace digital distrust. As happens when you tap into a zeitgeist, this term came to me after my daughter was tricked into handing over her Instagram…
S02E02 – Belonging To The Brand
Would you join a community build around your brand? If you’re anything like Groucho Marx, you’d refuse to join any club that would have you as a member, which is why this episode might make some uncomfortable and challenging listening,…
S02E01 – Saying No To Pulling The Wool Over People’s Eyes
The marketing rebellion is here. Are you with us? This is an important start to our second season. Through the Marketing Rebellion book by Mark Schaeffer, we are all reminded that we control only a small slither of our branding…