You know you should post regularly. You hate doing it.
Every social media tool promises to solve this. None of them do.
The AI-generated content feels plastic. Your audience is human. They notice. Writing it yourself takes hours you don’t have. Hiring an agency costs more than it’s worth. So your accounts sit quiet while competitors seem everywhere.
This creates a problem. Silence suggests you’ve closed down. Empty social feeds make prospects wonder if you’re still in business. Your website blog sits untouched for months, missing opportunities for search visibility.
You’re not alone in this. After 8,000 conversations, we’ve heard it countless times: “I just want content sorted so I can focus on actual work.”
Fair enough.
What We Do
We handle the drumbeat so you don’t have to.
One short monthly conversation with you. We extract the gold. We craft the content. We schedule the posts. The lights stay on. You stay focused on what you do best.
This isn’t about going viral or building massive followings. It’s about maintaining professional presence. Showing there’s someone home. Giving visitors a reason to engage if they wish.
Think of it as your marketing maintenance plan. Systematic. Reliable. Human.
How It Works
Monthly Content Capture (10-15 minutes)
We record a brief conversation with you. Structured questions that extract specific points, technical accuracy, current themes in your work. This becomes the source material for everything else.
Blog Content (One post per month, sometimes two)
We craft a timeless blog post from your interview. Written in your voice. Posted on your website where it works around the clock for search visibility and client education.
Social Content (Two posts per week)
One post draws from the latest blog. Another draws from existing website content or media library. Scheduled across up to three channels (Facebook and/or Instagram and/or LinkedIn and/or Threads).
You can always post additional content when inspiration strikes. This just ensures the baseline drumbeat continues.
Your Review and Approval
Every piece goes through you before publishing. Or, if you trust the process, we can run it without your eyes on every post. Your choice.
Who Handles This?
Our Social Media Coordinators, AJ and Caitlin Davis, work under Steve’s direct supervision following your Message Framework.
Business is personal. These aren’t outsourced contractors in another country. They’re part of the Talked About Marketing team, trained in your voice, guided by your Strategic Clarity Session work.
They understand what we mean when we say: smart insights captured into core content each month. Not plastic ChatGPT output that makes you feel productive while your audience glazes over.
We use AI to help with efficiency. But humans think. Your voice guides everything.
What You Need Before Starting
Strategic Clarity Session completed (either direct payment or through government-subsidised mentoring). We need your Message Framework to maintain voice consistency.
Active social accounts on Facebook and/or Instagram and/or LinkedIn and/or Threads. We work with whatever platforms you’re actually using.
Website with blog section already set up. Content needs somewhere to live beyond social feeds.
Don’t have these prerequisites yet? We offer onboarding services to get you ready.
Investment and Capacity
$300 + GST per month
Compare this to the Perth consultant charging a winemaker client $1,400 + GST monthly for similar work. Or the hours you’re currently spending (or not spending) trying to maintain social presence yourself.
We cap this at 6 clients maximum.
This is systematic, but it’s not robotic. We invest real attention in each business. Quality matters more than scale.
What This Isn't
This isn’t a viral growth strategy. We’re not promising to 10x your followers or generate floods of leads from social media alone.
This is professional presence maintenance. The lights stay on. Visitors see recent activity. Search engines find fresh content. You have material to share when opportunities arise.
If you need aggressive growth campaigns, paid advertising strategy, or influencer-level content production, that’s a different conversation. This is the reliable drumbeat for businesses that need consistent presence without the drama.
What Happens Over Time
Months 1-3: We establish rhythm. Blog archive starts building. Social feeds show consistent activity.
Months 4-6: Search engines begin indexing your blog content. Older posts can be recycled through social feeds.
Months 6+: You have a growing library of evergreen content. We can experiment with different approaches, test varied formats, refine based on what’s connecting.
Nothing is static anymore. We stay curious. Try new things. Adjust based on what works.
From time to time, we’ll test experiments to explore different approaches. Nothing risky. Just testing what resonates with your audience in practical ways.
Ready to Start?
Current availability: 4 of 6 spots remaining.
Prerequisites in place? Book your onboarding conversation to get started. Need to complete prerequisites first? Start with a Strategic Clarity Session to establish your Message Framework. Then we can add Content Drumbeat when you’re ready. Use the form to start the ball rolling.
Questions about whether this fits your needs? Book 20 minutes with Steve to discuss. Book 20-Minute Call
You hate social media. We handle the drumbeat. You focus on actual work.