The truth about small business websites and SEO
Like a well-curated art gallery, your digital presence requires both structural integrity and compelling content. Let’s explore what that means for your business, stripped of the usual marketing mystique.
Your Digital Foundation: More Than Just a Website
In today’s digital landscape, having a website isn’t just another checkbox—it’s your business’s digital heartbeat. While social media platforms come and go (remember MySpace?), your website remains your sovereign digital territory. It’s where Google turns to understand who you are and what you offer, making it easier to connect you with the right customers.
But here’s where it gets interesting: while having a website is non-negotiable, its effectiveness lies in the balance between structure and substance. As we often tell our clients, you can have the most beautifully designed website in the world, but without compelling content, it’s like having a Michelin-star restaurant with an empty kitchen.
Here Are Some Websites We Prepared Earlier
These websites were all produced by Talked About Marketing Adelaide, to varying budgets with different audiences and goals.Â
Investment and Flexibility: Your Options
We believe in transparent conversations about costs, so let’s address the elephant in the room. Our website solutions typically range from $1,500 to $5,000+, varying based on complexity and requirements. But here’s the interesting part—we’ve developed a flexible approach that lets you choose your level of involvement:
- Full-Service Solution: We handle everything, crafting your digital presence from scratch
- Collaborative Approach: We set the framework, you provide initial content, and we refine it
- Guided DIY: We provide strategic direction, you take the reins
Website Maintenance: The Often Overlooked Essential
Think of your website like a high-performance vehicle—regular maintenance isn’t just good practice, it’s essential for optimal performance.
While WordPress updates might seem like mere technical housekeeping, they’re crucial for your site’s security and performance.
Our WordPress Website Care Plan handles these details so you can focus on what you do best—running your business.
SEO: Beyond the Buzzword
Search Engine Optimisation isn’t about playing tricks with Google—it’s about understanding and serving your audience’s needs.
The real magic happens when your content naturally aligns with what your market is searching for, whether they’re potential customers or valuable referral partners.
Measuring What Matters
Here’s a truth that often gets lost in marketing conversations: “sales” means different things to different businesses. Your success might be measured in:
- Bookings and appointments
- Ticket sales
- Membership sign-ups
- Podcast downloads
- Donation conversions
The key is identifying your specific metrics and building a strategy around them.
"Steve is the BEST! I have taken on his advice and website hits have risen 25% in the last month."
The Path Forward: A Strategic Approach
Working with Talked About Marketing means developing a clear-eyed strategy based on three fundamental questions:
- Are enough people finding your website? If not, we need to expand your reach.
- Is your content compelling enough to encourage engagement? If not, we need to sharpen your message.
- Does your offering meet market needs and stand out from competitors? If not, we need to refine your positioning.
Your Digital Toolkit
We offer a comprehensive set of tools to help you achieve your goals:
- Analytics implementation for data-driven decisions
- Strategic content creation that connects and converts
- Website development and refinement
- Podcast production and strategy
- Social media optimisation
- Targeted advertising on Google and Facebook
Ready to Start?
The digital landscape can seem overwhelming, but it doesn’t have to be. Let’s have a conversation about your specific situation and craft a strategy that makes sense for your business. After all, the only thing better than doing marketing is doing marketing properly.
Monthly WordPress Website Care Plan: $140.00 (exc GST)
Comprehensive website packages: $1,500 – $5,000+
Enquire About A Website
Enquire today about your website needs and questions.