Actionable perspectives on marketing and communication challenges
Steve Davis delivers keynote presentations and workshops for conferences, industry groups, and organisations who want significant insight without marketing mystique.
After 8,000 small business conversations since 2005, value recognition becomes second nature. Steve spots what others miss, explains complex concepts clearly, and gives audiences actionable direction they can use immediately.
Here Are Some Workshops We Prepared Earlier
These workshops were all produced by Talked About Marketing Adelaide, to varying budgets with different audiences and goals. Do you have a topic you’d like addressed in a clear, entertaining way for your audiences? Contact Steve to see if he can help.

Taming the Robot: How to Make AI Write Like It Actually Works for Your Business
A fascinating exploration of how AI can amplify your natural voice, not replace it. Perfect for prolific writers seeking efficiency and those with valuable insights who might not consider themselves 'natural' writers. Let's level the playing field.

Communication Frameworks For Schools And Community Organisations
You serve people, not markets. This workshop helps schools and community organisations discover what their real message is, then communicate it in human language that parents and community members actually understand and connect with.

What’s In It For Them: Tourism Copywriting For More Engaging And Converting Websites, Brochures, and Emails
Where storytelling meets service excellence. Learn how to weave compelling narratives into every touchpoint of your customer journey, creating experiences that resonate and convert.

Strategic Clarity for Trades and Technical Services
You do excellent work. Your communication doesn't match. This workshop helps trades and technical service businesses articulate their value clearly and position appropriately.

Harnessing AI for Small Business Content Creation And Engagement
Navigate the brave new world of AI-assisted content creation with confidence and ethical clarity. We'll show you how to use AI as a thought partner while maintaining your authentic voice and business integrity.

DIY Smartphone Photos And Videos
Transform your smartphone into a professional content creation studio. Because sometimes the best camera is the one you actually have with you (and know how to use properly).

Is Podcasting Right For Your Business?
Navigate the audio landscape with purpose and authenticity. Learn not just the technical how-tos, but the strategic why-shoulds of podcast creation in an increasingly noisy digital world.
Keynote Presentations
Useful Idiots and Real Insight: Navigating Technology Hype Cycles
Every technology breakthrough spawns a cottage industry of self-proclaimed experts armed with instruction manuals and confidence. Steve has lived through smartphones, social media, blockchain, and now AI – watching the same pattern repeat for 20+ years.
This keynote (delivered with characteristic irreverence) helps you spot the difference between genuine understanding and repackaged marketing speak. Focus on what actually serves your business instead of following the loudest voices.
Duration: 30-60 minutes
Format: Conference keynote or after-dinner talk
What Is It Like to Be Your Customer? The Tradie's Guide to Staying Loved When Letting People Down
You do excellent work. Your customers still get frustrated. Not because of your skill – because of your communication. A missed text. An unclear timeline. Radio silence when you’re running late.
This session explores Theory of Mind – the psychological principle of understanding what someone else knows, expects, and experiences. For trades, this translates into small but fundamental communication changes that keep customers on side, even when jobs run late or need rescheduling.
What you’ll learn:
- Why customers get anxious (and how simple updates prevent it)
- The difference between what you know and what they know
- Communication that builds trust instead of eroding it
- How to handle delays, complications, and cancellations without losing goodwill
- Why technical competence isn’t enough if communication fails
After 8,000 business conversations across every sector, one truth stands out: your reputation lives in the gaps between your actual work. This session helps you close those gaps.
Duration: 60-90 minutes (workshop format) or 30-45 minutes (keynote)
Format: Trade industry conferences, business groups, or in-house training
Mc & Faciltation
Steve brings theatre training and 20+ years of live presentation experience to conference hosting and panel facilitation. Warm, engaging, and professional without being corporate.
"Fantastic. Great speaker. Thanks Steve"
Sarah Radford, DIY Marketing Workshop
"Steve was very entertaining and excellent."
Julie Collins, Better Smartphone Photos And Videos
How We Work
Most workshops are delivered in-person for Adelaide-based organisations, with virtual delivery available for interstate or international groups. We adapt format, duration, and content to match your context and budget.
Keynotes can be delivered virtually or in-person depending on event requirements.
Ready To Book Or Explore Options?
Contact us to discuss your specific needs. We’ll explore whether a workshop, keynote, or custom presentation fits what you’re trying to achieve.
