If you want to know exactly how to market your business while spending as little time and money as possible, then you need this package.
Digital marketing doesn’t need to be complicated, expensive or time-consuming. With a few simple measurements and tools, you can get a very clear picture of your business and what you need to do next.
You need to assess and track four key elements to ensure your business is healthy and give yourself the best chance to succeed.
The four elements of marketing measurement for small business are:
Let’s look at each of these and explain how our marketing measurement package addresses them.
Your website is your business. Everything you do, both online and offline, should be sending people to it.
The critical part of any strategy is to define, monitor and measure your publishing channels.
Too often, we see small businesses rely on social media platforms or directory sites as their primary home base.
You don’t own these platforms, and it isn’t easy to measure their performance.
This package includes a channel analysis and recommendations for your business to ensure that you don’t have a fragmented or inefficient online presence.
More details below.
Suppose visitors find your website confusing, difficult to use or slow.
In that case, it will frustrate them, and they will make a mental note never to revisit your site.
How many times have you tested your website contact form or tried to purchase one of your products?
Most business owners set these up and then just let them run without going back and checking that they are easy to use and working correctly.
This package includes useability recommendations based on expert analysis and three recorded sessions of people using your site and attempting to perform the critical tasks you need them to do.
More details below.
Suppose you want to be found by potential customers (SEO). In that case, you need content on your website that answers the questions, problems and needs that your customers have and that your products or services solve.
Without this content, you will be invisible to search engines and customers.
Even customers find you won’t stay long or purchase from you if you have nothing on your site to engage them.
This package includes a content analysis and recommendations for new content that will attract, engage, and convert new customers for your business.
More details below.
Once you have a website that’s easy to use and has excellent content, you need to drive as much traffic as possible to your site. It’s at this point that you’ll have the best chance to convert visitors to customers.
This is the part of marketing that most people already understand. Unfortunately, many people make the mistake of starting here and simply spending money on advertising to get more traffic.
Suppose you are paying money to send traffic to a website, and it isn’t easy to use or doesn’t have engaging content.
In that case, you are just throwing money away. Even worse, you may be paying money to damage your brand
This package includes a traffic analysis report and recommendations for free and paid strategies for increasing the traffic to your website.
More details below.
Every business is attempting to do three things, and these can all be measured using free measurement tools.
Every business needs both leads and sales to survive. It is possible, using free tools, to measure exactly which marketing activities you undertake are driving your leads and sales. No more wondering what to do or wasting time on fruitless strategies. You will see exactly what works for your business and what doesn’t.
Every business operator needs to be seen as an expert in their field. Your perceived level of expertise can be measured and improved.
We all know that word of mouth is the most effective marketing strategy that we have. Did you know that you can measure the number of word-of-mouth referrals you get and where they come from? Once you know this, you can put strategies in place to improve and drive even more sales and brand recognition for your business.
Many free marketing measurement tools can be used depending on the nature of your business and what you need to measure. This package includes an assessment of your measurement and reporting needs and installing and configuring the tools to achieve this.
This package includes installation and configuration of Google analytics, Tag Manager, Search Console and Hotjar with the option of setting up Mautic and HubSpot for an extra fee if required.
After working with hundreds of small businesses over twenty years, we repeatedly see some common mistakes. This measurement package will ensure that you are not making these common mistakes and potentially wasting your time and money.
This package includes a report and installation and configuration of tools that will give you a clear picture of whether you are making these common mistakes (or others), so you can stop doing the things that don’t work and do more of the things that do.
Almost every website we have ever analysed has had errors ranging from broken forms and shopping carts to security errors, wrong numbers, wrong email addresses and broken pages. When you purchase this package, we will go through your site with a fine-tooth comb and find and find these for you.
Almost every small business we work with spends too much time on social media and not enough time on their website. Social media is hard work and not very good at generating new leads and customers. Social media is brilliant for forming a community and building brand loyalty but posting “Buy my product” or “Our product is the best” type of posts doesn’t work – stop doing it. Put your content on your website first and then share it on social media.
Stop trying to trick Google to get better search results. You can’t do it. It is a waste of time and often leads to a poor website experience for your customers. Instead, make a website that answers your customers needs better than anybody else does. This is what will give you better rankings.
Some SEO companies are excellent, but… If somebody promises to get you onto page 1 of Google, run away. Nobody can guarantee this, not even google. We see many businesses waste money on SEO companies that produce sub-standard content and low-quality links as a strategy to improve search results. In some cases, this might work in the short term, but it can damage your brand and lower your search rankings in the longer term.
What the package includes:
This all inclusive package is $3,250 +GST.
As the well-respected business writer, Peter Drucker, said, if you can’t measure it, you can’t manage it, and that includes digital marketing.