Services
Here is your guide to our marketing services
Need to access some marketing services? There are many to choose from and this page gives you a light overview of the kinds of marketing work and thinking we get involved in.
We’re always happy to have a chat to help you decide what marketing services will be the most useful and cost-effective for you. In fact, that’s how we start all our consultations becase we’re not vendors, we’re hear to be your partners and trusted advisors.
On this page, you’ll find some extra information about our core services:
Fundamental Marketing Services – these are the crucial ones that make all other marketing activity more successful. This is because, as Stephen Covey argued, it’s one thing to be good at climbing ladders but that’s a waste of effort if the ladder is against the wrong wall.
Content Planning Services – these services involve us helping you plan content that is going to have the best chance of succeeding by making sure we understand who you’re crafting content for, where they are in their journey towards buying a good or service, and what places they inhabit so we can make sure they see or hear your content.
Website Marketing Services – everything in the realm of digital marketing is made or broken by the foundation of the website.
Marketing Consultation Services – this is what we do. We meet with people, discuss their business objectives, and then map any action that might be required either by your and your inhouse team, or by us or other third party providers.
Advertising Planning Services – the lure of “cheap” online ads can be powerful but that money can be wasted if campaigns are not well thought out and measureable.
Fundamental marketing services
Branding
Be led through our process to define your brand pillars, values, voice, and style. With your brand defined and a simple, clear style guide created, you can communicate with confidence and consistency.
Marketing Strategy
Set or refresh your strategy as we help you define your target audience, review competitors, identify the deep needs your target market has that you can satisfy, and map out your method for interacting with the market.
Marketing Measurement
Put a rigorous system of digital analytics into place so you can accurately measure the effectiveness of different marketing tactics, and learn what content is truly contributing to your bottom line.
Content marketing services
Content Calendar
What should you create, publish, share, or comment upon, when? What will actually contribute to generating awareness, leads, sales, and advocacy? A thoughtful content calendar, mapped to your strategic objectives answers these questions.
Blogging Plan
We all know blogging is important for attracting and connecting with customers and clients, but only if it's done with a plan. We help you blog with purpose and structure and make those helpful articles you create keep working for you for a very long time.
Podcasting and Video Content
Podcasting and video content breathe life, intimacy, and engagement into your marketing messaging. Let us help you plan, record, shoot, and edit engaging content so you can communicate effectively with your audiences.
Website marketing services
WordPress Websites
Yes, we have a favourite in the web world when it comes to developing your website, and that is WordPress. This open source platform is powerful and loved by Google. And with planning done, our team can make your site (the foundation of all digital marketing) work hard for you.
SEO Plan
SEO or Search Engine Optimisaion is the discipline of making sure what you publish on your website is relevant to your audience and able to be indexed and shared by Google and other search engines. We can audit your current performance, and plot a course to optimise your efforts.
Web Usability
When people visit your website, they need to find they things they care about quickly and then be able to connect with you easily. Your goal should be to make transactions and bookings easy for your visitors, on a website that loads quickly and helps users get things done.
Marketing consulting services
Consulting services
This is our core business. Steve and Michael have been leading and facilitating marketing meetings for 20+ years and welcome any opportunity to meet with you, your team, or your board, to discuss marketing questions.
Mentoring Sessions
We have access to programs that can fund or subsidise 2-hour mentoring sessions with Steve or Michael, for when you just need to get your head around issues or bounce ideas off someone with broad marketing experience. Talk to us to see if we can find a program you'd be eligible for.
Marketing Workshops
Steve and Michael co-present a range of entertaining and informative workshops. Visit our Gain Skills page to see the calendar of upcoming events.
Advertising planning services
Ad Planning
We have a structured and tested ad planning and measurement process that ensures your budget is well spent and reports on exactly what your ads have achieved. We'll make sure you avoid the common situation where people have set up their ads on Google and Facebook with simple errors in place that end up blunting the effectiveness of their campaings and costing them more money than they need to pay.
Google Ads
If you're already running Google Ads, you'll find it invaluable to have our team run a thorough audit over your campaigns. This is because even campaigns that seem to be doing "okay" can sometimes have settings that are undermining their true effectiveness. Our approach looks at your ads within the full Google ecosystem of ad copy, keywords, budget, and landing page relevance. We make sure you are getting accurate reporting in analytics and more often than not, we end up helping clients spend less for more impact.