The Talked About Marketing Resources page curates selected episodes from the Talking About Marketing podcast (Season 1 onwards, fortnightly since 2022) and articles drawn from 20+ years working with small businesses. Practical thinking on marketing, communication, and strategy — no fluff, no jargon. A recommended starting point before committing to paid work.
Hear how we think before you commit to working together
You’re considering whether Talked About Marketing fits your needs. Fair enough. Before you book a Strategic Clarity Session or any paid work, you deserve to know how we actually think.
These podcasts and articles aren’t marketing fluff. They’re practical thinking about business, marketing, and communication challenges. Real problems. Clear frameworks. No jargon.
If what you read and hear here resonates, you’ll know we’re the right fit. If it doesn’t, you’ve saved yourself time and money.
Start here.
Where can I listen to the Talking About Marketing podcast?
Talking About Marketing is available on Apple Podcasts, Spotify, and YouTube, with a full episode archive at talkedaboutmarketing.com/podcast/. Every fortnight, Steve Davis and David Olney explore marketing through their own “4 Ps of Podcasting”: Person, Principles, Problems, and Perspicacity.
Person: Tips for your work, career, and life. Business is personal.
Principles: Key marketing concepts made practical and accessible.
Problems: Your questions from the mailbag answered podcast@talkedaboutmarketing.com.
Perspicacity: Learning from past campaigns to sharpen current thinking.
It’s 20-30 minutes of straight talk. No fluff. No mystique. Just two people who’ve spent decades helping businesses get clear about what they do.
This is where you hear the interplay between Steve’s expansive storytelling and David’s concise insights. Our shared willingness to challenge assumptions. Our ability to make complex concepts accessible through humour and analogy.
Below are some of our most recent and some of our favourite episodes but you can find the whole back catalogue in your favourite podcast app, or in our Talking About Marketing Podcast Index.
Our Four Most Recent Episodes
From Ed Koper’s anatomy of online rage to Clive Palmer’s tone-deaf TV ads, this episode maps the eight ways social
David Epstein’s Inside the Box makes the case that constraints are a gift, and this episode arrives at a moment
From a donkey that refused to stay buried to a Ford ad that would need trigger warnings in 2026, Steve
From Jill Bolte Taylor’s four-character brain map to the timeless emotional archetypes of Charlie Brown and Snoopy, this episode reveals
Some Of Our Listener Favourites
Why you should validate and fascinate people Don’t you wish you could weave some words and have people fall under
From a Kiwi diplomat’s disillusionment at Facebook to a poignant look at our digital social contracts, we explore how the
Why should you not be unnecessarily anxious about undertaking a new activity? Because you already have valuable experience, skills, and
Explore “The Big Potential Of Being Better Together” As We Rethink Teamwork And Collaboration For Success, With A Star Trek
From Jill Bolte Taylor’s four-character brain map to the timeless emotional archetypes of Charlie Brown and Snoopy, this episode reveals
From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business
What is The Adelaide Show Podcast and who hosts it?
Steve’s solo podcast has been exploring Adelaide’s culture, creativity, and community since 2013. More than 400 episodes interviewing musicians, artists, business owners, politicians, and community leaders.
Awarded Silver for Best Interview Podcast in Australia. If you want to hear Steve’s interviewing style and experience in action, you’ll hear it at The Adelaide Show Podcast.
What is the Around The School Table podcast?
At the start of 2025, the podcast ‘Around the School Table’ didn’t exist. No episodes. No script. No format. Just an idea. Today, that idea has a growing library of full-length episodes, made possible by the team at Xuno, and featuring Steve Davis as host.
This podcast captures insights from principals, school leaders, and education changemakers across Australia, from metro to remote, primary to tertiary, focussed on education questions but often overlapping marketing and communication. Around The School Table.
Talked About Marketing Selected Articles
We’ve written hundreds of articles over 20+ years working with small businesses and organisations. These are our four most recent ones as well as a small collection of the articles that get shared most, referenced most, and seem to help people actually think differently about their work. The full index of Talked About Marketing blog posts is here.
Our Four Most Recent Articles
Your website is losing business to visitors who never see it. Not because your prices are wrong, or your photos
You open a one-star review. You read the first sentence. Something tightens in your chest before you finish the second.
I’m just back from a fascinating trip to New Zealand ahead of MCing the South Australian Visitor Information Service Conference
A client just showed me a draft blog post one of his outsourced workers “wrote” and it was an atrocious
Some Of Our Reader Favourites
LinkedIn usage has spiked during Covid-19 restrictions, with some reports saying traffic is up by 300%, and I hate to
I’m enchanted you are reading this. It’s my reflection on Taylor Swift marketing techniques I observed during my recent attendance
This past week, while delivering a series of workshops titled Designing Better Customer Service in Tourism on behalf of TiCSA
Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog
If you’ve ever browsed a tourism website and felt completely uninspired, you’re not alone. This week, during my chat with
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