Do you have a brand for your small business? Or rather, does your small business have a brand?
The answer is, yes.
Whether you realise it or not, every person who has seen or interacted with your small business has an opinion about you and that, for them, is what your brand stands for.
If you want to influence the way people perceive you and talk about it, that starts with some reflection of what you want your brand to stand for.
We believe every small business can benefit from a brand strategy workshop. For you, this might be just a few short hours of discussion, or, with a more complex business, it might need a few sessions.
Did you know that for a fraction of the cost of a single traditional media ad you can have an entire marketing strategy
The reason this is important is because it gives you and any team members you have, clear direction on what you’re doing, who you’re serving, why you’re serving them, and how you’re serving them.
Strong understanding of your “brand” means every interaction with your business will be consistent.
With at least a basic plan and strategy in place you won’t waste any precious time and energy guessing or panicking as each week slips by.
You will know what you’re going to do this week to generate leads and sales.
You will even have some routines and processes to maintain income and enquiries into the future.
Our approach to helping you gain clarity in your marketing efforts will be built on a combination of research, branding decisions, and the setting of SMART goals.
SMART goals are goals that are Specific, Measurable, Achievable, Results-focussed, and Time-bound and Michael takes a deep dive into this in his article about SMART goals for small business.
We love them ourselves because they keep us on track and have measurement and accountability built into their structure.
They are also a great device for helping to set up strategic planning and decision making, which is the only sure way to improve your marketing.