In this era of companies letting staff go impersonally by SMS or email, it’s hard to find arguments to support the virtue of belonging to the brand. Why should you pour your heart and soul into a business if the owner is unlikely to value your loyalty, dropping you at a moment’s notice to suit […]
Day: 8 August 2023
S03E01 – How To Write Copy That Sells
It’s hard to write sales copy that doesn’t feel “salesy”, says Ray Edwards, which is why he wrote a book that breaks down the process step-by-step. In this first episode of the third series of Talking About Marketing, we turn our attention to the all important task of writing words that “sell”. But before we […]