Category Blogging
3 updated reasons for using odd numbered lists in your blog post titles
I wrote a blog post six years ago entitled, 3 powerful reasons for using odd numbered lists in your blog post titles, and having mentioned it in some workshops recently, I figured it was time to revisit my thoughts and…
The basics of SEO: Google is not a mind reader (yet)
UPDATE: As of June 2026, the web has embraced GEO (Generative Engine Optimisation), which means preparing your content to help AI search tools find, understand, and cite it. Our GEO Ready page has more background. As does this podcast episode:…