How We Help

Talked About Marketing helps small and medium businesses clarify their message, fix their digital presence, and get found by AI search engines. Services include StoryBrand messaging, GEO Ready AI search optimisation, WordPress website builds, content creation, leadership mentoring, and strategic planning. Based in Adelaide; working across Australia and online worldwide.

Do you know something is broken but cannot see exactly what?

You have built something real. Clients tell you the work is excellent. When people visit your website, though, they leave confused. When you explain what you do, eyes glaze over. Your marketing feels like shouting into fog.

This is not a you problem. This is a clarity problem.

As the saying goes, you cannot read the label from inside the bottle. You need someone outside to see what is genuinely there.

That is what we do.

Where should I start with Talked About Marketing?

Two services work as entry points: Strategic Clarity Sessions for businesses whose message is unclear, and GEO Ready for businesses not appearing in AI search recommendations.

If your message is unclear and your marketing feels broken, start with a Strategic Clarity Session. If your business is already visible online but you are not appearing in AI search recommendations, start with GEO Ready.

Both are diagnostic. Both give you something concrete and immediately useful.

Strategic Clarity Session: what is it and what do you get?

The Strategic Clarity Session is for businesses that are too close to see themselves clearly.

You know your work matters. You cannot explain why in a way that makes people care. We become your external observer for one focused session. We identify the narrative thread running through your work that you have been missing. We build you a Message Framework so clear that talking about your business finally feels natural.

You leave with a Message Framework giving you the clarity you have been missing, top-level website content written in your voice for your customers, an information architecture showing the menu structure that makes sense for your visitors, and prompting documents so you can keep generating clear content after the session ends.

For solo and small businesses: $880 to $1,250 + GST, covering one to two hours of diagnostic work and a phone or Zoom interview with the business owner or a small team. The right starting point for consultants, trades, creative services, and small retail.

For established and growing businesses: $3,500 to $6,000 + GST, covering four to five hours across multiple stakeholder interviews to capture a range of perspectives. The right approach for schools, councils, and organisations with teams.

Think of it as strategic triage before any major investment. No glossy reports that gather dust. Clear external perspective and action steps to get you moving.

GEO Ready: are you visible to AI search engines, or invisible to them?

GEO Ready is for businesses whose message is clear but whose website is not being found by AI search tools like Google Gemini, ChatGPT, and Perplexity.

These tools do not show a list of options and let your potential customers choose. They make a single recommendation. If your website is not providing factual, structured, machine-readable content, you are not in those recommendations, regardless of how good your work actually is.

GEO Ready adds the AI-readable layer to your existing website. Your StoryBrand narrative stays. Your warmth stays. We add what the machines need to find and cite you.

The service covers Answer Nuggets (short, fact-dense paragraphs placed at the top of each key page so AI engines can extract and use them directly), an llms.txt file giving AI crawlers a structured map of your business, schema markup so every page is correctly labelled and categorised, NAP consistency across your website and every directory where your business appears, and the Good Neighbour Strategy, connecting your content to verified nearby landmarks and entities so AI engines know exactly where you sit.

A thorough GEO audit also catches general digital marketing faults that have accumulated over time: stale directory listings, conflicting contact details, pages returning errors, AI crawlers accidentally blocked. Most businesses find things they did not know were there.

GEO Scout Report: $195 + GST. A thorough, honest picture of what AI engines currently see when they look at your business, including a pre-filled findings report with confidence ratings, a NAP consistency audit, a robots.txt check, a draft llms.txt file ready to review and upload, Answer Nuggets for your Home, About, and main Services pages, and a prioritised action list of remaining tasks. A practical starting point for businesses with internal capacity to act on the findings themselves.

GEO Foundation: $645 + GST. Everything in the Scout Report, implemented properly with expert oversight. Includes a 60-minute Zoom session with Steve to discuss findings in plain language, a polished and published llms.txt file, Answer Nuggets for up to eight parent pages developed in collaboration during the Zoom call, and a schema recommendations file with implementation notes for WordPress.

GEO Complete: $1,845 + GST. Everything in GEO Foundation, extended across up to 15 pages. Includes subheadings rewritten as direct questions, schema implemented directly in WordPress, Google Business Profile review and optimisation, Good Neighbour Strategy woven into your content, a review response seeding strategy, social profile NAP alignment, and a 90-day check-in with a fresh GEO Scout report to measure progress and identify what still needs attention. Additional pages or posts beyond 15 can be extended at $400 + GST per five pages.

What happens once you have clarity?

Once your message is clear and your digital presence is working, three pathways are available. None of them are immediately necessary for every business. The right next step depends on your situation.

Websites that don't keep you waiting

Your message is clear. Your website is not. Visitors still leave confused because the site does not reflect what you now know about your business.

We turn your Message Framework into a website that works. Clean design. Clear language. Built on WordPress so you control it.

Website in a Week: A structured sprint with a proven process and fast turnaround. Fixed price at $2,450 + GST. Three spots available per month.

Bespoke websites: Fully custom, built for complex needs. Starting from $4,000 + GST.

We match the approach to your actual situation.

As of June 2026, all Website In A Week and bespoke website packages get to select their preferred GEO package at a 25% discount because there are scales of economy when we are doing both tasks at the same time.

Content Drumbeat: what if you know you should post regularly but never do?

You know consistent content matters. You hate producing it. Every social media tool promises to solve this. None of them do.

Content Drumbeat handles the drumbeat so you do not have to. One short monthly conversation with us. We extract what is worth saying. We craft the content. We schedule two posts per week across your top three social media channels. The lights stay on while you stay focused on actual work.

Our Social Media Coordinators, AJ and Caitlin Davis, handle the work under Steve’s direct supervision, following your Message Framework throughout.

Investment: $300 + GST per month.

Prerequisites: Strategic Clarity Session completed, active social accounts across Facebook, Instagram, LinkedIn, and Threads, and a website with a blog section. If these are not yet in place, we offer onboarding services.

This service is capped at six clients. It is systematic but not robotic. We use AI to assist, humans to think, and your voice to guide everything.

Leadership and Strategy: what if the problem is internal clarity, not external communication?

Some leaders need external calibration, not a new website.

David Olney brings 15 years teaching Complex Problem Solving at the University of Adelaide. Robust frameworks that turn creative overflow into clear direction. Academic rigour without jargon.

Leadership Mentoring: One-hour sessions focused on you, your internal capability, your leadership blocks, and the skills and confidence you need to build. Suited to leaders who have plateaued or sales-capable people who find the sales process uncomfortable. $175 + GST per hour.

Strategic Planning Sessions: Full-day or half-day facilitation for teams facing complex organisational challenges. David and Steve combine structured activities with planning frameworks to transform collective expertise into actionable strategies.

Both services apply the same principle. External perspective reveals what you are too close to see from inside.

Who do we work with?

Schools and community organisations: is your messaging written for the people inside or the people outside?

School newsletters written for staff, not parents. Council websites organised by department structure, not resident needs. Community programmes described in funding language, not human language.

We have worked with schools, local government organisations, and community bodies facing the same consistent pattern: you know your value, you cannot articulate it in a way that makes people outside your world care enough to act.

Investment typically $4,000 to $6,000.

Small business owners: have you built something real that you cannot explain clearly?

After 8,000 conversations, the pattern is consistent. Capable business operators with genuine value struggle to see themselves clearly from inside the bottle. Working 60-plus hour weeks. Stretched across operations and administration. Building something valuable without the external calibration to describe it clearly.

External perspective combined with a strategic framework transforms instinctive knowledge into clear, confident language.

Trades and technical services: does your communication match the quality of your work?

Clients choose you because someone recommended you, not because your website convinced them. When jobs go wrong, it is usually because expectations were not clear upfront. Your competitors sound identical: quality workmanship, reliable service, 20 years experience.

We help you communicate as well as you work.

Additional Ways to Engage With Us

Are there government-subsidised options available?

Yes. We deliver Strategic Clarity Sessions and business mentoring through government-supported programmes for eligible South Australian businesses.

Women in Business Foundation Program: 5 hours for $220, for women business owners with fewer than 20 employees. PROGRAM CLOSED. HOPEFULLY RETURNING SOON.

ASBAS Digital Solutions: 3 hours for $99, for South Australian businesses with an active ABN, under 20 employees, and a digital marketing focus. PROGRAM CLOSED. IT WILL BE RETURNING SOON.

TiCSA Business Coaching: 2 hours for $70, for South Australian tourism operators. TiCSA members pay $35.

Speaking and Workshops: does your conference or industry group need fresh perspective?

Steve delivers keynote presentations and workshops for conferences, industry groups, and organisations seeking external perspective on marketing and communication challenges.

Ready to Start?

Book a 20-minute conversation with Steve. Get your key questions answered. Zero cost. Zero obligation. Book Your 20-Minute Call

Or go straight to booking your Strategic Clarity Session if you’re ready. Use the form to get things into gear.