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Blog articles by Talked About Marketing

Do you like getting tips, insights, and discussion about topics and principles in Marketing? If so, you’ve found our collection of articles written for business owners and leaders, drawing on our experience from 20+ years working “at the coalface” (as they used to say before global warming).

We hope you find them helpful and if you’d like to start with the most popular articles, they are:

Like to suggest a topic to cover? Send us your questions via our contact page and we might even include them in our podcast, Talking About Marketing.

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Talked About Marketing Blog Index

The Great Awards Swindle: How We All Became Award-Winning Everything
In my recent acceptance speech at the prestigious “Most Prestigious Awards for Prestige 2024”,...
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Small Business Marketing On Melbourne Cup Day: Why You Might Need Racing Blinkers
As Melbourne Cup fever grips the nation and workplace productivity takes its annual nosedive into a champagne...
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From Wilde to the Wild: How to Turn a Selfie into an Artform
Oscar Wilde once quipped, “It is a curious fact that people are never so trivial as when they take themselves...
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Escaping the Tourism Cliché – How to Stand Out in a World of "Something for Everyone"
If you’ve ever browsed a tourism website and felt completely uninspired, you’re not alone....
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Escape From Your Phone: A Timely Wake Up Call In A Socially-Responsible Marketing Campaign
My LinkedIn feed dropped a gem in my lap over the long weekend; a reflection on a marketing campaign...
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Balancing Wellness And Marketing: The Power Of Being Preemptive
Let’s talk about something crucial but often overlooked—our well-being, both personal and professional....
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Too Much Humble Is Halfway Proud: Understanding The LinkedIn False Humility Sickness
The popularity of my most read blog post ever, How To Humblebrag On LinkedIn Like A Pro, has always perplexed...
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Vitamin Or Pain Killer? How You Market Yourself Could Mean Sales Maybe In The Future VS Sale Today
Marketing is a bit like playing a game of darts. You can aim broadly and hope to hit the board somewhere,...
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Marketing Insights from Port Adelaide Football Club’s AFLW Success
Recently, I had the pleasure of soaking up some top-tier marketing wisdom at the Australian Marketing...
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Persona Power: Navigating Business Success Through Swashbuckling Pirates and Aussie Bush Wisdom
In a world where the US presidential race is sending shockwaves of weirdness through our media and social...
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I Really Can't Engage, Baby There's Spam Outside
After doing my quick check of the spam folder today, I saw more and more spam messages that are indignant...
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Blogging While You Sleep: The Double-Edged Sword of AI-Generated Content
[After a reader request from James Leyden, I have now added a second version of this piece after using...
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Social Media Is Not Broken, It Is Just Having A Quarter Life Crisis
If you’re old enough to have gone through a “quarter life crisis”, then you’ll...
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Are You a Post-a-Day Social Media User? Time for Ethical Marketers to Cut Down on This Toxic Habit
As a marketing consultant deeply entrenched in the digital world, I find myself at a crossroads, questioning...
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SEO in the AI Era: Amplifying Expertise with Thoughtful Use of AI and Long-Tail Keywords
For the past 20 years, I’ve watched the landscape of Search Engine Optimisation (SEO) evolve but...
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