Category Article
Why You Can’t Read the Label from Inside the Bottle
There’s an old saying in marketing: “It’s impossible to read the label when you’re sitting inside the bottle.” As a business owner, you are too close to your own work. You know the nuances, the history, and the effort. But…
What’s It Like to Be One of Your Customers? The Theory of Mind That Changes Everything
Here’s what my electrician never wondered: What’s it like to be one of my customers? He never imagined the anxiety of trusting someone with three thousand dollars. The frustration of rearranging schedules around his promises. The cascading disruption when he…
If You Wouldn’t Drink Recycled Sewage, Why Would You Use Bad AI Online? The Water Fountain Problem
Picture this scene. Office workers gather around the water fountain. Filling their cups. Drinking deeply. Walking to the bathroom. Everything they consume and expel cycles back through the same closed system. Filtered. Recycled. Round and round. Nothing fresh enters. That’s…